Archive for the ‘Commentary’ Category

Guest Post: The Future of Daily Deals

July 15th, 2011 : posted in Commentary by B Marsh

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There’s no doubt that Daily Deals are here to stay, with daily deal providers sprouting up all over the place on an almost daily (pardon the pun) basis, so I thought I’d take the time to reflect on where we came from, where we’re at now & what the future might hold.

Where we came from…

In my opinion, it all started around 2004 with a popular website in the US called Woot!

Woot! provided one deal a day, everyday. The deal was almost always a product that would be delivered to you: no restaurants, no sky diving, just a [...]

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Should you run a daily deal for your business?

July 6th, 2011 : posted in Commentary by M Bryant

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Should I run a daily deal?Daily deals are certainly a hot topic at the moment, particularly since the announced IPOs of both Groupon and Livingsocial.

There’s a lot of press about daily deals not being a fruitful or sustainable strategy for merchants, though mostly it’s very one-sided and ignorant of a very basic rule in marketing: not every channel suits every merchant.

Does it suit your business?

Before preparing a deal and negotiating terms with an operator, you need to ask yourself this question. Many businesses just aren’t suited to daily [...]

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Innovation in the group buying industry

June 29th, 2011 : posted in Commentary by M Bryant

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It seems everyone has an opinion on where group buying is headed next, as with every emerging market; and perhaps moreso online when trends can be even more short-lived or transform overnight.

No one can doubt that group buying is going to change. If you take heed of anything published by Groupon’s scorned enemy, Rocky Agrawal, you’d believe that the industry might actually topple, rather than transform. The latest article describes the potential for fraud, yet fails to offer an example. Isn’t there potential for fraud, and also concrete examples of fraud, in almost any industry?

Anyway, we’re [...]

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Are daily deals a raw deal for businesses?

June 4th, 2011 : posted in Commentary by M Bryant

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Daily deals continue to be the top news item across the web, but the last week has seen some negative press about daily deals – mainly what they mean for businesses.

Today Techcrunch got in the act with a guest post by Rocky Agrawal that asked whether the Groupon model is sustainable for daily deals sites themselves, as well as small businesses.

Agrawal’s main point is that businesses aren’t really acquiring new customers, as they are told by the daily deal operators. He argues that many that take up an offer are a company’s existing customers and [...]

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