Archive for the ‘Industry’ Category

More daily deals acquisitions

June 3rd, 2011 : posted in Industry by M Bryant

No Comments »

Tippr USLivingsocial have acquired a french daily deals site, while Tippr has purchased DealPop in another round of acquisitions this week.

French deals site Dealissime was bought out by Livingsocial on Wednesday, widening the company’s worldwide reach to a total of 13 countries.

The site launched a year ago and is live in three French cities, including Paris, Lyon and Marseille.

“The team at Dealissime shares our drive to change the face of local commerce by working directly with merchants to craft handpicked deals that entice, surprise and delight our members. [...]

Read the full post »

Google Offers launches in Portland, Oregon

June 2nd, 2011 : posted in Industry by M Bryant

No Comments »

Floyd's Coffee - the first Google Offers merchantSix months after a failed $6bil takeover bid for Groupon, Google have entered the daily deals arena with the launch of Google Offers in Portland, Oregon in the US.

The service is in beta-test mode and Google plans to roll it out across the San Francisco Bay Area and New York City with a mobile version this summer.

The first merchant to take part in Google Offers upon launch on Wednesday was local Portland cafe Floyd’s Coffee Shop, offering $10 worth of drinks and food for [...]

Read the full post »

How does group buying work?

June 1st, 2011 : posted in Industry by C Steele

No Comments »

If you’ve ever had dinner at a local restaurant for something ridiculous – say, 90% off the usual cost – you might have wondered how and why group buying works.

The concept is simple: collective buying power means that group buying sites can negotiate deals with local merchants and promise to deliver crowds of customers in exchange for large discounts.

The merchant is assured of a large group of customers, as well as the exposure of their brand/business, while the group of users receive sizable discounts on products or service they actually want.

The group buying concept has origins in [...]

Read the full post »

Groupon Now launches in the US

June 1st, 2011 : posted in Industry by C Steele

No Comments »

The daily deals industry is, ironically, changing daily. Groupon, the company that is credited with kicking off daily deals in the US have changed the landscape again.

Groupon Now, the company’s new product, aims to connect users with deals and businesses in real-time. For users, it’s a simple way to find deals around them. For merchants, it’s an avenue to get additional business when it’s neccessary: when there are left-over tickets on a tour, or when food products are nearing expiry.

For that reason it’s very angled towards services and dining with a low entry point.

Many other sites are [...]

Read the full post »

Group buying industry sees 1000% growth

June 1st, 2011 : posted in Industry by M Bryant

No Comments »

The group buying industry has showed now signs of slowing down so far with new figures released by Experian Hitwise highlighting the pace of the market.

The data company revealed that traffic to daily deals sites increased by over 1000% in the past twelve months, with the average amount of time spent on these sites increased by over 150%.

The first figure shows just how much the industry has exploded – not just the userbase, but the actual sites offering daily deals.

“We are seeing new entrants to the market on a regular basis, with activity on these sites representing [...]

Read the full post »

What is group buying?

May 23rd, 2011 : posted in Industry by C Steele

No Comments »

Group buying is the marketer’s term for daily deals.

In short, businesses are able to offer massive discounts on products + services because they are selling enmasse. Because they might sell hundreds, or even thousands, of their offering, they can give a discount of up to 90%.

Sounds too good to be true, right? Sometimes businesses run at a loss with these offers, but it’s all about the exposure of their product and attracting new customers.

The concept was pioneered by Groupon in the US (known as Star Deals here in Australia) and has been a huge success ever since. [...]

Read the full post »