July 18th, 2011 : posted in News by M Bryant
Tasmanians will no longer be on the sidelines of the daily deals market.
Dale Reardon and his wife, two local Tasmanians, are launching Discount Lovers – a new daily deals site for Tassie. Read our interview below.
What’s the plan?
Our initial plans are to service Tasmania only. My wife and I are both Tasmanians so have a close relationship with Tasmania and its lifestyle. The future might see other regional areas that aren’t serviced by the big players but we’ll concentrate on being successful in Tasmania first.
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July 15th, 2011 : posted in Commentary by B Marsh
There’s no doubt that Daily Deals are here to stay, with daily deal providers sprouting up all over the place on an almost daily (pardon the pun) basis, so I thought I’d take the time to reflect on where we came from, where we’re at now & what the future might hold.
Where we came from…
In my opinion, it all started around 2004 with a popular website in the US called Woot!
Woot! provided one deal a day, everyday. The deal was almost always a product that would be delivered to you: no restaurants, no sky diving, just a [...]
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July 13th, 2011 : posted in Deals by M Bryant
There are dozens of daily deals sites in Australia, and more launching every week. Perhaps the most interesting, however, are the niche sites that are popping up everywhere, selling everything from wine to designer clothing.
The benefits of niche sites, if they can sustain themselves with smaller audiences, are great for all – retailers get stronger conversion rates from more engaged audiences, while consumers have access to more qualified, relevant deals.
Here’s a quick list of some of the current Australian niche sites. We’ll be adding more as we find them – be sure to comment below if you know [...]
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July 7th, 2011 : posted in News by M Bryant
Niche group buying site Beautyscoop were forced to change their name to Bellabuy after Scoopon accused the startup of trademark infringement for using the word ‘scoop‘.
The co-founders of Bellabuy are two work-from-home mums who say they couldn’t afford to make an objection to Scoopon’s claims.
“We were told by our lawyer to get rid of the name. Scoopon eventually agreed to a 30-day period in which we had to completely rebrand our website and redo all our promotional material,” said one of the founders, who remained anonymous.
The founders estimated [...]
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July 6th, 2011 : posted in Commentary by M Bryant
Daily deals are certainly a hot topic at the moment, particularly since the announced IPOs of both Groupon and Livingsocial.
There’s a lot of press about daily deals not being a fruitful or sustainable strategy for merchants, though mostly it’s very one-sided and ignorant of a very basic rule in marketing: not every channel suits every merchant.
Does it suit your business?
Before preparing a deal and negotiating terms with an operator, you need to ask yourself this question. Many businesses just aren’t suited to daily [...]
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June 29th, 2011 : posted in Commentary by M Bryant
It seems everyone has an opinion on where group buying is headed next, as with every emerging market; and perhaps moreso online when trends can be even more short-lived or transform overnight.
No one can doubt that group buying is going to change. If you take heed of anything published by Groupon’s scorned enemy, Rocky Agrawal, you’d believe that the industry might actually topple, rather than transform. The latest article describes the potential for fraud, yet fails to offer an example. Isn’t there potential for fraud, and also concrete examples of fraud, in almost any industry?
Anyway, we’re [...]
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June 22nd, 2011 : posted in Deals by M Bryant
Want to catch the new Harry Potter and save yourself $21? Go on, be a cheap date!
Spreets are offering 2x cinema tickets for just $18 – a saving of over 50%.
The tickets can be used at over 50 cinemas Australia-wide, including Dendy, IMAX, Palace, Cineplex, Ace Cinemas and several others!
Spreets ran this deal just a week or two ago and sold loads – it’s no wonder they’ve put it up again. If you missed out then, now’s the time to get [...]
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June 21st, 2011 : posted in News by M Bryant
1-DayOut.co.nz has pulled out of the NZ daily deals market less than a year after its launch.
The daily deals site was offering dining, activity and experience deals such as sky-diving. It was operated as a sister site to the prominent New Zealand products site 1-Day which sells three products a day at a heavily discounted price.
The daily deal model was not viable for their company, said Race Louden, Group Sales and Marketing Manager at 1-Day.
The company is continuing their work on 1-Day.co.nz, which only offers products. The markup on products means that deals are more practical [...]
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June 15th, 2011 : posted in News by C Steele
An unnamed Perth daily deals site claiming more than $22m in “retail commitments” is up for sale.
The seller also claims to own over 300 daily deals related URLs, including ColesDealDaily.com and several other branded domains.
The Financial Review ad claims that the site has been in development for over six months and has an “exclusive license agreements” to use a CMS from a company in the US. The company must be sold, it says, because a large creditor failed to pay “other related company”.
The group also claim [...]
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June 4th, 2011 : posted in Commentary by M Bryant
Daily deals continue to be the top news item across the web, but the last week has seen some negative press about daily deals – mainly what they mean for businesses.
Today Techcrunch got in the act with a guest post by Rocky Agrawal that asked whether the Groupon model is sustainable for daily deals sites themselves, as well as small businesses.
Agrawal’s main point is that businesses aren’t really acquiring new customers, as they are told by the daily deal operators. He argues that many that take up an offer are a company’s existing customers and [...]
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