Posts Tagged ‘Tuangou’

Innovation in the group buying industry

June 29th, 2011 : posted in Commentary by M Bryant

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It seems everyone has an opinion on where group buying is headed next, as with every emerging market; and perhaps moreso online when trends can be even more short-lived or transform overnight.

No one can doubt that group buying is going to change. If you take heed of anything published by Groupon’s scorned enemy, Rocky Agrawal, you’d believe that the industry might actually topple, rather than transform. The latest article describes the potential for fraud, yet fails to offer an example. Isn’t there potential for fraud, and also concrete examples of fraud, in almost any industry?

Anyway, we’re [...]

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How does group buying work?

June 1st, 2011 : posted in Industry by C Steele

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If you’ve ever had dinner at a local restaurant for something ridiculous – say, 90% off the usual cost – you might have wondered how and why group buying works.

The concept is simple: collective buying power means that group buying sites can negotiate deals with local merchants and promise to deliver crowds of customers in exchange for large discounts.

The merchant is assured of a large group of customers, as well as the exposure of their brand/business, while the group of users receive sizable discounts on products or service they actually want.

The group buying concept has origins in [...]

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